Influencers' guide to the colorful tenements of Poznań
June 11, 2025
Welcome to Poznań, a city that delights not only in history, but also in color! If you are a lover of beautiful architecture and a seeker of perfect frames for Instagram, you have come to the right place. Poznan's townhouses are a real feast for the eyes and camera lenses. In this guide I will take you on a journey through the most photogenic corners of the city, where every street corner hides the potential for a viral photo. From the Old Market to quaint backstreets, we'll discover together the places that will make your Instagram accounts shine with new brilliance. Get ready for a colorful adventure, full of historical curiosities and modern charm. Poznan is waiting to become the backdrop of your most beautiful photographs!
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Stara Rynek - the The heart of colorful Poznan
Our journey begins in the heart of Poznan - the Old Market Square, which is a real treasure trove of colorful townhouses and Instagram gems. It's a place where history intertwines with modernity, creating the perfect backdrop for your photos.
The first point of our tour is the famous Iron House, located at 19 Ogrodowa St. This unique building, reconstructed in 2019, impresses with its unusual iron-like form. Its facade, decorated with beautiful details, provides the perfect frame for architecture lovers. You will take the best photos standing on the opposite sidewalk, from where you can see the entire body of the building.
Another must-see are the Builders' Houses at the Old Market Square. These colorful, narrow townhouses are a real showpiece of Poznan. Although they were rebuilt after World War II, their charm attracts tourists from all over the world. The best time to take pictures is early morning or late afternoon, when the sun beautifully illuminates their facades. Remember to capture the color contrasts between the different houses!
Don't miss the Bamberka Well, also located in the Old Market Square. This charming fountain with a statue of a woman in traditional Bamber costume is not only a testament to the city's history, but also a popular meeting place. For the best photo, try to capture the moment when the water is flowing from the conch - this will give your frame a dynamic feel.
Moving on, let's stop by the Franciszka Wozniak Tenement House at 2 Kramarska St. This beautifully renovated building impresses with its classical facade. You will get the best shots by photographing it from a slight slant, which will allow you to capture the depth of the architectural details.
The last point on this part of the tour is the City Scales at Old Market Square 2. This historic building, now used as a registry office, impresses with its elegant facade. You'll take the best photos from the perspective of the Old Market Square, especially when the golden rays of the setting sun illuminate its front.
Remember that all these places are easily accessible on foot. The nearest parking lot can be found on Za Bramka Street, and if you use public transportation, it is best to get off at the 'Wroclawska' stop and from there take a short walk to the Old Market. All the described objects are available for photography from the outside 24 hours a day, but it is worth remembering that the best light is early in the morning or late in the afternoon.
For those in need of a moment's rest, I recommend a break at the Ratuszova Restaurant & Apartments A.D. 1954 at Stary Rynek 55. This is not only a place where you can eat deliciously, but also take beautiful photos of the interiors in a retro climate.
The hidden gems of Poznan architecture
Leaving the main square of the city, let's dive into the less obvious, but equally charming corners of Poznań, where more Instagram gems await you.
Let's start with the Apollo Fountain, located in the Old Market, at the exit of Swietoslawska Street. This beautiful Renaissance fountain with a statue of Apollo is a perfect foreground for photos with colorful townhouses in the background. You will get the best shots in the early morning, when the square is still empty and the light is soft. The fountain operates from spring to autumn, so you can also capture spectacular струи of water during this period.
Another spot is the lesser-known but equally charming Margareta Grüder Tenement House at 3 Józefa Strusia St. This Art Nouveau gem impresses with the richness of the details on its facade. To capture its beauty, try taking a photo from the opposite sidewalk, focusing on the ornaments around the windows and doors. The best light for photographing this townhouse is in the afternoon.
We can't skip the Mielżyński Palace at 91 Stary Rynek St. This classicist building with its characteristic attic is a real treat for architecture lovers. You'll take the best photos standing in the middle of the Old Market Square, which will allow you to capture the entire monumental facade. Note the two lions supporting the coat of arms at the top - a great detail for close-ups.
For those looking for slightly more modern touches, I recommend a visit to the Arsenal City Gallery at Old Market 6. While the building itself may not impress from the outside, the gallery's interiors often hide art installations that look great in photographs. The gallery is open Tuesday through Sunday from 11:00 a.m. to 7:00 p.m., and admission is free.
At the end of this part of the tour, let's stop by the City Hall - an icon of Poznan. This Renaissance building with its distinctive tower and famous goats is a must for any instagram session in Poznan. You'll take the best photos standing in the middle of the Old Market Square, especially at 12:00 pm, when the goats come out to gyrate. Remember that the City Hall tower is open to the public - it's worth climbing to the top for panoramic photos of the city.
All of these places are located in the very center of Poznań and easily accessible on foot. If you need a break, I recommend taking a break at one of the many cafes in the Old Market. For those who want to combine sightseeing with shopping, not far away is the Old Brewery, a shopping center in the historic buildings of a former brewery, which in itself is an interesting object to photograph.
Keep in mind that while all of the described buildings are available for exterior photography around the clock, the best light is usually early in the morning or late afternoon. If you plan to take photos indoors, check opening hours in advance.
For history and architecture buffs, I also recommend a visit to the National Museum in Poznan, which is located at 9 Marcinkowskiego Avenue. Although part of the exhibition is currently inaccessible due to renovations, you can still admire the impressive collection of Polish art from the 19th century to the present. The museum is open Tuesday through Thursday from 11:00 a.m. to 5:00 p.m., and on Fridays, Saturdays and Sundays from 11:00 a.m. to 6:00 p.m. Tickets cost 20 PLN (regular) and 13 PLN (discount).
Practical tips for influencers and photographers
To conclude our colorful guide to Poznan, I'd like to share some practical tips to help you create memorable shots and enjoy the city to the fullest.
First, the best light for photographing Poznan's townhouses is usually early in the morning (just after sunrise) or late in the afternoon (about an hour before sunset). This is the so-called 'golden hour', when the light is soft and warm, highlighting the colors and details of the architecture. If you want to avoid crowds, especially in the Old Market, mornings are definitely a better choice.
Remember to have the right equipment. A wide-angle lens will be useful for capturing entire facades of townhouses, while a telephoto lens will allow you to expose architectural details. A tripod can be helpful for low-light shots or for creating motion effects (such as with fountains).
If you are planning a photo shoot in specific interiors (e.g. at the National Museum or the Arsenal City Gallery), it is always a good idea to contact the facility's administration in advance. Some places may require special permission for professional photo shoots.
For those who want to capture a panoramic view of the city, I recommend climbing the City Hall tower or visiting the Imperial Castle (80/82 Swiety Marcin St.). Both of these places offer a beautiful view of the center of Poznan.
If you're looking for unusual frames, it's worth taking a look at the less frequented streets diverging from the Old Market. They often hide charming backstreets and lesser-known, but equally beautiful townhouses. I especially recommend Woźna, Świętosławska or Franciszkańska streets.
For lovers of street art, I recommend a trip to Srodka and Chwaliszewo. There you will find interesting murals that contrast brilliantly with the historic architecture.
Also, remember to dress appropriately - comfortable shoes are key, as Poznań is best explored on foot. It's a good idea to carry a bottle of water and snacks, especially if you plan a longer photo shoot.
In terms of technology, you can easily find free Wi-Fi in the center of Poznań (the 'Poznań free WiFi' network). It may also be useful to install the jakdojade.pl app, which will help you get around by public transportation.
Finally, a few words about accommodations. If you want to be in the heart of the events, I recommend the apartments in the Franciszka Wozniak Tenement House (2 Kramarska Street) or Ratuszova Restauracja & Apartamenty A.D. 1954 (Stary Rynek 55). Both places offer not only comfortable accommodations, but also beautiful interiors that can be a backdrop for photos in themselves.
Remember that Poznań is a city full of life and constantly changing. It is worth keeping up to date with local events - festivals, fairs or concerts can provide additional unique frames for your collection.
In conclusion, I would like to emphasize that although Poznań is extremely photogenic, its true beauty lies not only in its colorful facades, but most importantly in its atmosphere, history and people. In between photos, find time to really feel the atmosphere of this unique city. Enjoy your Poznan croissant, have a great session and see you on the trail of colorful tenements of Poznan!
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