Hamleys

Hamleys is the oldest toy store in the world, founded in 1760.

With seven floors filled with toys, games and crafts, it will make any child feel like they are in paradise. Each floor features interactive demonstrations of toys and games, and special themed zones - from teddy bears to Harry Potter, Star Wars, Lego, Barbie and Playmobil - will satisfy even the most discerning collectors.

It's not just a store, but a true adventure for the whole family, attracting more than 5 million visitors a year.