The Paul Smith Pink Wall

The Paul Smith Pink Wall is an iconic bright pink wall that has become one of the most photographed locations in Los Angeles. This bubblegum-pink facade of designer Paul Smith's flagship store is inspired by Luis Barragán's bold and optimistic use of color.

The wall was designed with social media in mind and attracts a crowd of photography lovers, influencers and tourists. In addition, it is decorated with a fascinating trompe l'oeil mural that adds visual depth.

You'll take the best photos during the 'golden hour' at dawn or dusk, when the soft light highlights the intense pink color.