Myeongdong Shopping Street

Myeongdong Shopping Street is the vibrant shopping heart of Seoul. This iconic shopping street attracts shoppers from all over the world with its myriad of fashion, Korean cosmetics and electronics stores.

It's a paradise for seekers of the latest beauty and fashion trends, where you can find both global brands and local gems. In between shopping, sample the local delicacies served by the many street stalls.

The atmosphere of Myeongdong, especially in the evening when the street is lit up with neon lights, creates an unforgettable experience for all the senses.