López Pascual 1919

López Pascual 1919 is Madrid's oldest traditional butcher shop, run for almost a century by three generations of the López family. Alberto, the current owner, personally selects the best free-range Iberian hams from the regions of Extremadura, Jabugo, and Guijuelo, evaluating them by touch, sight, and smell.

The shop offers freshly sliced premium hams, exquisite cold cuts, cheeses, and wines. Alberto conducts fascinating tastings with slicing demonstrations, sharing the history of the shop and the secrets of meat processing. The perfect place for lovers of authentic Spanish flavors and gourmet food.